We live in a visual world, and the significance of image optimization cannot be ignored. High-quality pictures make your website more appealing and drive lots of organic traffic. Without proper content and image optimization, you might never get the desired results. Image optimization is advantageous in a lot of ways, for example, it provides better user experience, fasters the load time of your page and offers better ranking options. The visual search technology has made prominent strides in recent months, and the search engines cannot identify the content of pictures. So, they depend on the text of your pictures to understand what the pictures are about and how they relate to the topics or articles. Here are the prominent image optimization tips for webmasters and bloggers offered by Max Bell, the Customer Success Manager of Semalt.
Stock images cannot help in SEO:
If you want your pictures to pop on the website, you should have full access to stock images. But stock images cannot help in SEO because you would have to continue with on-page and off-page SEO separately. Lots of sites are cluttered with same stock pictures, so you should think about the unique and appealing images that have never been used. Even when the stock images are optimized, they will have the same effects or SEO advantages as the original pictures.
Use high-quality pictures:
It’s important to use unique and high-quality photos in all of your articles. The more innovative images you use, the better your odds are of ranking in the search engines. Original pictures mean you should use copyright-free photos. If you don’t have access to Shutterstock or Getty Images, you can take in-house photographs using a camera. Provide your visitors with plenty of information about your brand, and that’s possible only with visually impressive videos and photos.
Give your customers a glimpse of your company, or provide a high-quality product image that your visitors will respond to.
Many users ignore stock photos. High-quality original images allow you to stand out in the search results, show your brand’s personality and attract more people to your website.
Beware of copyrights:
Regardless of the picture you have selected, you should make sure that the images are free to use, and there are no copyright conflicts. If you have access to Shutterstock, Getty Images, DepositFiles or other similar platforms, you can use as many photographs as you want without worrying about the copyright conflict. But if you don’t have licenses to use their images, then you will have to face a costly lawsuit. Under the DMCA (Digital Millennium Copyright Act), users cannot use someone’s content and images as it might violate the copyright issues.
JPEG is best:
There are different image formats, but JPEG is the best and widely used image format. It provides lots of options for maintaining the quality of your pictures when resized or compressed. You can play with colors, patterns, and shadows to make sure that the final picture is as per your site’s layout and the content. It’s true that JPEG images are easy to compress and can be used both in small and large sizes.
When it comes to SEO, it’s important to name your images. You should create short yet comprehensive names of your images and make sure that the main keyword is added in those names. Google, Yahoo, and Bing will crawl your content and images easily if the keywords and phrases are properly used.